IndyCar Series
22 November 2009

IndyCar Series news

IZOD confirmed as series title sponsor

06 November 2009

Clothing company IZOD has been officially confirmed as the new title sponsor for the IndyCar Series. The contract, a multi-year deal, marks the first such pact for the championship since a brief spell with internet search engine Northern Light in 2002.

With the IZON-Indy connection having first been reported earlier this week, estimates placed the deal - which was announced at the Indianapolis Motor Speedway and is expected to have a duration of five years - at around $10m (£6.8) per annum.

"Our relationship with the IZOD brand has been on the fast track since the day we began our partnership in 2008 and we are thrilled they have taken a bigger and more vital role in our sport," commented Terry Angstadt, President of the Commercial Division of the Indy Racing League (IRL).

"Their strong marketing skills, national retail partnerships and ability to bring fresh eyes to the sport have already proven powerful in our short time together. We're confident that we have found a partner with a strong brand, a bright future and a vision.

"The combination of young, dynamic drivers representing over 14 countries, events in key domestic and global markets and its strong American racing heritage make the IndyCar Series a perfect fit for the sport-spirited IZOD brand lifestyle," added Allen Sirkin, President and Chief Operating Officer of Phillips-Van Heusen, the name behind 'smart-casual' brand.

"Our involvement with the IRL began shortly after the unification of U.S. open-wheel racing and, despite the recession, we have seen growth and sense the potential for even greater opportunity as the sport is re-energized on the American sports landscape, as well as abroad. We're excited at the opportunity to become the title sponsor f the IZOD IndyCar Series and look forward to taking our partnership with the fastest form of motorsport in the world, along with its 'cars and stars', to a new level of marketing and activation both on and off the track."


more news


Homepage